When Glu Mobile, the San Francisco based publisher of the
app, Kim Kardashian: Hollywood makes its second quarter earnings announcement
in a few weeks, CEO Niccolo de Masi will probably find it hard to resist
mumbling a quiet ka-ching under his breath.
Analysts forecast that the app, a breakout hit for the
developer, will probably rake in $200 million in revenue by the end of this
year, according to reports by Bloomberg .
With the launch of the game just three weeks ago, stock
price of Glu is at the highest it’s been in 18 months – making this the biggest
and most profitable year in the company’s history.
It’s particularly impressive, given that its recent success
can be attributed to just one bold, yet rather astute move.
Glu took one of its proven game engine concepts, a game
previously called Stardom Hollywood which had a history of retaining and
monetizing users, and made the decision to re-brand it with a star name
attached.
“We identified Kim Kardashian West as arguably the best
brand fit in the world and we approached her,” CEO Niccolo de Masi tells me.
“Everyone quickly recognized the tremendous business
opportunity.”
With Kardashian West’s brand power, the game has reached a
wide audience, offering players a glimpse into her life they may not otherwise
have seen – while generating revenues from in-app purchases for the company.
“The app stands currently at number five on Apple AAPL
+0.24%’s Top Grossing chart so we are confident in our pricing decisions,” he
says.
Further, with a staggering 40,000 five star reviews in
Apple’s App store, and the only game in the top 10 to hold a five star rating,
it’s fair to conclude that its users are more than a little taken away.
If you want Kim Kardashian Hollywood Game for free you can download from here:
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